University of Vermont

School of Business Administration


Marketing Concentrations

Professor Chun Zhang

Marketing is the business discipline that focuses on researching customer needs and managing pricing, promotion and distribution activities so as to reach a desired level of transactions with target markets. Marketing is so very crucial in the business world because it's the process of attracting and satisfying customers.

The UVM Marketing edge

The marketing courses offered at the School of Business Administration combine analytical concepts as well as creative concepts that are important to competing in the global economy. Our highly qualified marketing faculty brings its extensive education, experience and research into the classroom to provide our students with the knowledge they need to be able to compete in a diverse, competitive, and environmentally-savvy corporate world.


Last modified March 01 2013 08:46 AM