Upcoming Seminars
Marketing Research and Major Challenges of the Future: Technology and Sustainability
Ifshin Hall
Room 358
January 30, 2026
12:00 p.m. - 1 p.m.
Guests: Prof. Maura Scott and Prof. Martin Mende
W. P. Carey School of Business
Arizona State University
This presentation will discuss a set of empirical studies focusing on some of the major challenges of the future, namely (a) technological evolution and (b) the marketing-sustainability interface. The first project is inspired by the reality that technological evolution profoundly shapes consumers’ interactions and experiences in the marketplace. Sophisticated technologies like AI, augmented reality, and smart devices can make interactions more seamless and intuitive. In parallel, businesses need to innovate continuously and engage consumers through technology-enhanced touchpoints that blend physical and digital experiences effectively. Against this background, we discuss findings from a series of experimental studies on how consumers perceive and respond to frontline cyborgs. Another major challenge is sustainability and environmental protection. Thus, the second project examines a novel way how consumers can be encouraged more effectively to engage in sustainable consumption practices.
Martin Mende
J. Willard and Alice S. Marriott Foundation Professor in Services Leadership
W. P. Carey School of Business, Arizona State University
Martin Mende is Professor of Marketing, and J. Willard and Alice S. Marriott Foundation Professor in Services Leadership at Arizona State University. His research appears in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Interactive Marketing, Marketing Letters, and Journal of Business Research. Martin serves as Associate Editor for the Journal of Marketing Research (JMR), Journal of Marketing (JM), Journal of the Academy of Marketing Science (JAMS), Journal of Consumer Psychology (JCP), Journal of Service Research (JSR), Journal of Public Policy & Marketing (JPPM), and Journal of Retailing (JR). For three years, Martin served as the Chair of the Transformative Consumer Research Advisory Committee (2023-2025), reporting to ACR’s board. Martin’s research was recognized as a Finalist for the Paul E. Green Award (JMR), a Winner of the Weitz-Winer-O’Dell Award (JMR), and winner of the Journal of Service Research Best Article Award. He is also a distinguished winner of the AMA-EBSCO-RRBM Award for Responsible Research. He was recognized as the 2017 AMA Marketing and Society Special Interest Group (MASSIG) Emerging Scholar, as well as the 2017 AMA SERVSIG Emerging Scholar. He has also won college-wide and university-wide teaching awards.
Maura Scott
Edward M. Carson Chair in Services Marketing and Professor
W. P. Carey School of Business, Arizona State University
Maura L. Scott is a professor of marketing and the Edward M. Carson Chair in Services Marketing at the W. P. Carey School of Business at Arizona State University. Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. Her research examines how to help improve consumers’ financial, health, and food decisions, particularly among underrepresented, marginalized, and vulnerable populations. She also studies how business research can help contribute to a more sustainable world. Her research has been published in leading journals including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing, among others. Her work has been mentioned in leading outlets including New York Times, Wall Street Journal, Time, Forbes, Fast Company, and Entrepreneur. It has also been covered in lifestyle magazines such as Women’s Health, Allure, Shape, Prevention, Consumer Reports, and Good Housekeeping. She is Co-Editor of the Journal of Marketing. She previously served as joint editor-in-chief of the Journal of Public Policy & Marketing. She has also served as associate/area editor for the leading journals in the discipline, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science.
Future Seminars
The Third Realm and Informal Sector Entrepreneurship in Urban China
February 27, 2026
Guest: Prof. Zhaohui Wu
Professor of Supply Chain and Operations Management
Oregon State University