Faculty Emeritus

Professor Ronald Savitt retired January 1, 2003. He joined the UVM faculty in 1985. His teaching assignments concentrated on marketing with specific focus on marketing strategy and international market analysis. He also offered courses in business strategy and marketing in economic development. A member of a number of professional associations, Savitt serves in an editorial capacity for several important journals in his fields.

Savitt?s research activities have been in three areas, history of American retailing, marketing in economic development, and the economics of transformation. Recently, he began to look at the management of polar expedition at the Scott Polar Research Institute, University of Cambridge, where he is a visiting scholar. The common thread through these areas is interest in the diffusion of innovation. He is the author and co-author and editor of 10 books, over 30 refereed journal articles, and more than 50 presentations at academic meetings. Support for the research has come from two Senior Fulbright Fellowships, one fellowship from the University of Pittsburgh?s Center for Russian and Central and Eastern Europe, and grants from The William Davidson Institute of the University of Michigan Business School and The Kellogg Foundation. As a result of his research activities was named a University Scholar for the 2000-2001 academic year.

During his tenure at UVM, he was been active in international education and participated at programs including The Czech Management School, The International Management Center in Budapest, Hungary, The University of Edinburgh, and Wirtschaftsuniversitat in Vienna.

Associations and Affiliations

The American Marketing Association, American Economics Association, and the Marketing History Workshop. Professor Savitt serves on the editorial board of several major international journals and participates as a reviewer in a broad set of business, history and management journals.

Ronald Savitt

Areas of Expertise and/or Research

Market orientation, customer service policies, international trade development, and retail history.


  • Ph.D.