The type may be used alone, as can the tower, and their relation to each other is flexible dependent upon the context of the design layout, either horizontal:
Or stacked. The stacked logo is most commonly used when space is limited or when the logo must be placed in a grouping of other logos:
The width of the tower, whether with type or on its own, should not go smaller than .5” wide.
The logo can be used in UVM Green, black or white. Choose a color that will be readable over the background color of your piece. When placing a logo over a photograph, choose an area of the photograph where it is mostly uniformly dark or uniformly light; areas of high contrast or too much texture will reduce readability.
The primary logo is appropriate in all instances of representing the university’s activities. Primary logos must be used on business cards and stationery.