This means that we do all things with purpose. We hold ourselves to high academic and personal standards, so that we can pursue life-changing missions with the attention they deserve. Our passions align with our career choices. And our day-to-day studies, research, and more are impacting a much bigger picture.
These thoughts should always inform the voice and tone of headlines. In short, “our work here helps the world at large.”
Tone words that reflect the personality of the institution: