ATTENTION: UVM is transitioning to a new brand including logos, colors, and fonts. This legacy page will remain available as a resource during the transition, but for all new materials we ask that you refer to guidance our Brand Guide at uvm.edu/brand.
The color palette for the overall creative work is primarily comprised of these colors, which are based on the original UVM palette. A 50% tint may be used with any of these colors to create a screened-back version in web only. Do not tint these colors in print. All colors show CMYK, RGB, hex (for digital) and PANTONE. The CMYK process colors are to be used in standard printing jobs. PANTONE is reserved for use in 1/c - 2/c spot color speciality printing jobs. (U = uncoated)
UVM GREEN* PANTONE: 7484 U | BRIGHT GREEN* PANTONE: 362 U |
|
SKY BLUE PANTONE: 290 U
|
BRIGHT YELLOW* PANTONE: 109 U
| MID BLUE* PANTONE: 297 U |
|
ORANGE* PANTONE: 158 U
| YELLOW OCHRE* PANTONE: 124 U
| DARK BLUE* PANTONE: 299 U
|
*Select custom process colors differ from the PANTONE swatch breakdown for the purpose of maintaining consistent vibrant tones.
DARK GREEN HEX –#01533F
| DEEP BLUE HEX – #1375AF
| INDIGO HEX – #3E4981 |
An example of geometric colors interacting through a color overlay. The first row shows the interaction of blue, yellow and orange.
Additional graphic elements such as pattern and shapes can be used within the creative work to both enhance and simplify design. More information is covered in Enhancing Elements.