color stripes

 

The color palette for the overall creative work is primarily comprised of these colors, which are based on the original UVM palette. A 50% tint may be used with any of these colors to create a screened-back version in web only. Do not tint these colors in print. All colors show CMYK, RGB, hex (for digital) and PANTONE. The CMYK process colors are to be used in standard printing jobs. PANTONE is reserved for use in 1/c - 2/c spot color speciality printing jobs. (U = uncoated)

Primary Palette

         

UVM GREEN*

PANTONE: 7484 U
CMYK – 85/0/64/45 *
RGB – 0/113/86 *
HEX – #007155 *

 

BRIGHT GREEN*

PANTONE: 362 U
CMYK – 60/1/93/10 *
RGB – 103/172/71 *
HEX – #66AC47 *

 

 

         

LIGHT GREEN*

PANTONE: 381 U
CMYK – 35/0/95/0 *
RGB – 178/211/62 *
HEX – #B2D23E *

 

SKY BLUE

PANTONE: 290 U
CMYK – 32/1/2/0
RGB – 167/212/238
HEX – #A7D4EE

 

   

 

Secondary Palette

         

BRIGHT YELLOW*

PANTONE: 109 U
CMYK – 0/15/96/0 *
RGB – 255/212/22 *
HEX – #FFD416 *

 

 

MID BLUE*

PANTONE: 297 U
CMYK – 40/1/3/0 *
RGB – 141/212/238 *
HEX – #90D4ED *

 

 

 

Tertiary Palette

         

ORANGE*

PANTONE: 158 U
CMYK – 0/63/100/0 *
RGB – 244/125/32 *
HEX – #F47D20 *

 

 

 

YELLOW OCHRE*

PANTONE: 124 U
CMYK – 0/33/100/15 *
RGB – 218/156/19 *
HEX – #D99B13 *

 

 

DARK BLUE*

PANTONE: 299 U
CMYK – 74/21/0/0 *
RGB – 22/160/219 *
HEX – #159FDA *

 

*Select custom process colors differ from the PANTONE swatch breakdown for the purpose of maintaining consistent vibrant tones.

 

Tertiary Palette (Web colors only)

         

DARK GREEN

HEX –#01533F

 

 

 

DEEP BLUE

HEX – #1375AF

 

 

INDIGO

HEX – #3E4981

 

graphic sidebar

Cover overlay example

color overlay example

An example of geometric colors interacting through a color overlay. The first row shows the interaction of blue, yellow and orange.

 

Additional graphic elements such as pattern and shapes can be used within the creative work to both enhance and simplify design. More information is covered in Enhancing Elements.

 

Download Adobe Program color swatch.