University of Vermont Creative Style Guide

Color Palette

The color palette for the overall creative work is primarily comprised of these colors, which are based on the original UVM palette. A 50% tint may be used with any of these colors to create a screened-back version in web only. Do not tint these colors in print. All colors show CMYK, RGB, hex (for digital) and PANTONE. The CMYK process colors are to be used in standard printing jobs. PANTONE is reserved for use in 1/c - 2/c spot color speciality printing jobs. (U = uncoated)

Primary Palette

UVM GREEN*

PANTONE: 7484 U
CMYK – 85/0/64/45 *
RGB – 0/113/86 *
HEX – #007155 *

BRIGHT GREEN*

PANTONE: 362 U
CMYK – 60/1/93/10 *
RGB – 103/172/71 *
HEX – #66AC47 *

SKY BLUE

PANTONE: 290 U
CMYK – 32/1/2/0
RGB – 167/212/238
HEX – #A7D4EE

Secondary Palette

BRIGHT YELLOW*

PANTONE: 109 U
CMYK – 0/15/96/0 *
RGB – 255/212/22 *
HEX – #FFD416 *

MID BLUE*

PANTONE: 297 U
CMYK – 40/1/3/0 *
RGB – 141/212/238 *
HEX – #90D4ED *

Tertiary Palette

ORANGE*

PANTONE: 158 U
CMYK – 0/63/100/0 *
RGB – 244/125/32 *
HEX – #F47D20 *

YELLOW OCHRE*

PANTONE: 124 U
CMYK – 0/33/100/15 *
RGB – 218/156/19 *
HEX – #D99B13 *

DARK BLUE*

PANTONE: 299 U
CMYK – 74/21/0/0 *
RGB – 22/160/219 *
HEX – #159FDA *

*Select custom process colors differ from the PANTONE swatch breakdown for the purpose of maintaining consistent vibrant tones.

Tertiary Palette (Web colors only)

DARK GREEN

HEX –#01533F

DEEP BLUE

HEX – #1375AF

INDIGO

HEX – #3E4981