University of Vermont Creative Style Guide

Creative Style Guide

As we begin to revamp the University of Vermont’s creative communications, it’s important that we all adhere to the same set of style and design rules. This style guide serves as an excellent resource, and contains answers to any questions you might have, such as, “Which fonts are okay to use?” or “What is the official UVM color palette?” As more and more creative work comes to life, this guide will evolve—so please refer to it periodically.

A few examples of when you might refer to the style guide:

You’re beginning a print piece or a website and want a refresher on the university's official creative positioning and tone.
You're curious about design elements, such as shapes and color overlays.
You’re creating a presentation for a conference and need to know what fonts to use.
You’re using an outside source to design materials for your department/organization, and need to provide them with the correct color palette, logo, and typeface usage rules.
You’re charged with taking photos at a University event and want some creative direction.

Please refer to UVM's pre-existing style guide for logo usage rules, athletic marks and word marks guidance, and stationery (PDF). Otherwise, use the new style guide to answer all other questions.

Upcoming Meetings & Workshops:

Campus Communicators

Thursday, April 20, 10-11 a.m. 254 Votey Hall.
Thursday, May 18, 10 a.m.-1:30 p.m. (Web content webinar) 210 Lafayette.
Thursday, June 15, 10-11 a.m. 102 Rowell Hall.
Thursday, July 20, 10-11 a.m. 427A Waterman.
Thursday, August 17, 10-11 a.m. 427A Waterman

Social Media Committee

Nicholson House 3rd Floor Conference Room

Tuesday, April 18, 3:30-4:30 p.m.
Tuesday, May 23, 3:30 to 4:30 p.m.

Graphic Designers Committee

86 South William Street Conference Room

Wednesday, April 26, 3-4 p.m.
Thursday, May 24, 3-4 p.m.
Wednesday, June 28, 3-4 p.m.
Wednesday, July 26, 3-4 p.m.
Wednesday, August 23, 3-5 p.m.