University of Vermont Creative Style Guide

Creative Style Guide

As we begin to revamp the University of Vermont’s creative communications, it’s important that we all adhere to the same set of style and design rules. This style guide serves as an excellent resource, and contains answers to any questions you might have, such as, “Which fonts are okay to use?” or “What is the official UVM color palette?” As more and more creative work comes to life, this guide will evolve—so please refer to it periodically, especially the Downloads and Examples page.

A few examples of when you might refer to the style guide:

You’re beginning a print piece or a website and want a refresher on the university's official creative positioning and tone.
You're curious about design elements, such as patterns and decorative elements.
You’re creating a presentation for a conference and need a UVM-branded PowerPoint.
You’re using an outside source to design materials for your department/organization, and need to provide them with the correct color palette, logo, and typeface usage rules.
You’re charged with taking photos at a university event and want some creative direction.

Please refer to UVM's pre-existing style guide for athletic marks and word marks guidance, and stationery (PDF). Otherwise, use the new style guide to answer all other questions.

Upcoming Meetings & Workshops:

Campus Communicators

Various topics. Subscribe to the communicators listserv to receive meeting agendas.

Thursday, August 8. 10:30 a.m. to 12 p.m. Sugar Maple Ballroom, Davis Center.
Thursday, September 12. 11 a.m. to 12 p.m. 325 Old Mill (John Dewey Lounge)
Thursday, October 10. 11 a.m. to 12 p.m. 325 Old Mill (John Dewey Lounge)
Thursday, November 14. 11 a.m. to 12 p.m. Old Mill (John Dewey Lounge)

Social Media Committee

Subscribe to the social media listserv to receive updates on campaigns and trainings, ask questions, and share ideas.

Drop in to Social Media office hours for help or brainstorming.
86 South Williams St., Booth House

Thursday, August 1, 3-4 p.m.

Graphic Designers Committee

Walk-in help hours for graphic designers to explore and advance the style guide.
86 South William Street Conference Room.

Wednesday, July 3, 3-4 p.m.
Wednesday, Aug. 21, 3-4 p.m.
Wednesday, Oct. 9, 3-4 p.m.
Wednesday, Nov. 27, 3-4 p.m.