University of Vermont Creative Style Guide

Creative Style Guide

As we begin to revamp the University of Vermont’s creative communications, it’s important that we all adhere to the same set of style and design rules. This style guide serves as an excellent resource, and contains answers to any questions you might have, such as, “Which fonts are okay to use?” or “What is the official UVM color palette?” As more and more creative work comes to life, this guide will evolve—so please refer to it periodically, especially the Downloads and Examples page.

A few examples of when you might refer to the style guide:

You’re beginning a print piece or a website and want a refresher on the university's official creative positioning and tone.
You're curious about design elements, such as patterns and decorative elements.
You’re creating a presentation for a conference and need a UVM-branded PowerPoint.
You’re using an outside source to design materials for your department/organization, and need to provide them with the correct color palette, logo, and typeface usage rules.
You’re charged with taking photos at a university event and want some creative direction.

Please refer to UVM's pre-existing style guide for athletic marks and word marks guidance, and stationery (PDF). Otherwise, use the new style guide to answer all other questions.

Upcoming Meetings & Workshops:

Campus Communicators

Various topics. Subscribe to the communicators listserv to receive meeting agendas

Social Media & Video Discussion Group

Subscribe to the social media listserv to receive updates on campaigns and trainings, ask questions, and share ideas.

Drop in to Social Media and Video office hours for help or brainstorming.
Note our new office address: Johnson House Conference Room, 617 Main St., 3-4 p.m.

Due to social distancing measures, social media office hours have been cancelled for Spring 2020. Please email andrea.estey@uvm.edu if you'd like to set up a time to chat.

Graphic Designers Committee

Walk-in help hours for graphic designers to explore and advance the style guide.