Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialog in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication in the public interest to critically analyze situations, manage information, and craft messages that work in an increasingly global society.
Public Communication majors focus on applied media studies, narrative and citizen journalism, documentary films for social change, communication design through writing, video, audio, graphic, and social media, socially responsible marketing, sustainable fashion, professional communication, and more.
By embedding real-world projects with classroom reflection, service-learning courses allow students to acquire the skills necessary to succeed in a professional environment. Whether they are creating press releases, analyzing case studies, or designing visual components, PCom students leave UVM with a competitive portfolio of work that allows them to jump right into the ever-evolving profession.