Be persistent

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Engaging classroom lectures
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Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialogue in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles.

Public Communication majors focus on a range of topics and can focus their academic plan in one area or pursue an exploratory path within this program. Fields of focus in Public Communication cover applied media studies, journalism, documentary films for social change, community media, communication design through written, video, audio, graphic, and social media, socially responsible marketing, sustainable fashion, professional communication, and more.

Whether they are creating press releases, analyzing case studies, or designing visual components, PCOM students graduate with a competitive portfolio of work that prepares them for this ever-evolving, increasingly global profession.

View in Catalogue

Watch PCOM Works Alumni Videos on YouTube


  • Communication Design
  • Community Media and Journalism
  • Strategic Communication

View our Concentrations in the UVM Catalogue

Beyond the classroom

Examples of student work in our media production courses:



  • Social Media Director, WIRED Magazine
  • Brand Manager, Seventh Generation, Burlington
  • Booking and Promotions Coordinator, World Cafe Live, Philadelphia
  • Communications and Special Projects Coordinator, Essex High School, VT
  • Social Marketing & Communications Manager
  • Head of Sustainability
  • Public Relations
  • Chief Communications Officer
  • Editor in Chief

Where alumni work

  • Paramount Pictures
  • USA Today
  • Ben & Jerry's Headquarters
  • Eating Well
  • People Making Good PR
  • lululemon athletica
  • Seventh Generation

Graduate Schools

  • Master of Science in Community Development and Applied Economics at UVM
  • Master of Public Administration at UVM
  • Masters of Fiction Writing at New York University
  • Masters of Science in Public Health, Health Policy and Management at Chapel Hill
  • Masters of Public Administration at Northeastern University
  • Masters of Communication Studies at Ohio University
  • Masters in Student Development Administration at Seattle University
  • Masters of Science Educational Studies with a focus in Social Work at Wheelock College
  • Masters of Fine Arts at Arizona State
  • Masters of Business Administration and Marketing at Fordham Gabelli School of Business

Related Information

Unique to PCOM

  • Elevating the public interest through all of our work.
  • Creating meaningful, positive contributions to progress societies, economies, and culture.
  • PCOM's combination of classes helps to build a student's individual confidence and fine-tune their communication skills.
  • Students incorporate knowledge and practice in teamwork, leadership and management, public service, and environmental responsibility into a framework for professional practice.
  • Students can earn academic credit for internships and work on engaging social campaigns on UVM's campus, within Vermont, or related to CDAE's international programs.


Areas of Focus

  • Public Relations
  • Applied Design
  • News and Media Writing and Production
  • Marketing and Advertising
  • Communications Strategy and Implementation
  • Visual Communication
  • Applied Graphic Design
  • Event Planning
  • Communication Design​
  • Community Media
  • Journalism
  • Documentary Film for Social Change
  • Strategic Communication