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Engaging classroom lectures
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Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialog in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication in the public interest to critically analyze situations, manage information, and craft messages that work in an increasingly global society.

Public Communication majors focus on applied media studies, narrative and citizen journalism, documentary films for social change, communication design through writing, video, audio, graphic, and social media, socially responsible marketing, sustainable fashion, professional communication, and more.

By embedding real-world projects with classroom reflection, service-learning courses allow students to acquire the skills necessary to succeed in a professional environment. Whether they are creating press releases, analyzing case studies, or designing visual components, PCom students leave UVM with a competitive portfolio of work that allows them to jump right into the ever-evolving profession.

View in Catalogue

Watch PCOM Works Alumni Videos on YouTube

Concentrations

  • Communication Design
  • Community Media and Journalism
  • Strategic Communication

View our Concentrations in the UVM Catalogue

Careers

  • Social Media Director, WIRED Magazine
  • Brand Manager, Seventh Generation, Burlington
  • Booking and Promotions Coordinator, World Cafe Live, Philadelphia
  • Communications and Special Projects Coordinator, Essex High School, VT
  • Social Marketing & Communications Manager
  • Head of Sustainability
  • Public Relations
  • Chief Communications Officer
  • Editor in Chief

Where alumni work

  • WIRED
  • Paramount Pictures
  • USA Today
  • Ben & Jerry's Headquarters
  • Eating Well
  • People Making Good PR
  • lululemon athletica
  • Seventh Generation

Graduate Schools

  • Masters of Fiction Writing at New York University
  • Masters of Science in Public Health, Health Policy and Management at Chapel Hill
  • Masters of Public Administration at Northeastern University
  • Masters of Communication Studies at Ohio University
  • Masters in Student Development Administration at Seattle University
  • Masters of Science Educational Studies with a focus in Social Work at Wheelock College
  • Masters of Fine Arts at Arizona State
  • Masters of Business Administration and Marketing at Fordham Gabelli School of Business

Related Information

Unique to PCOM

  • Combination of classes helps to build a student's individual confidence and fine-tune their communication skills.
  • Students incorporate knowledge and practice in teamwork, leadership and management, public service, and environmental responsibility into a framework for professional practice.
  • Students can earn academic credit for work on engaging social campaigns on UVM's campus, within Vermont, or related to CDAE's international programs.

 

Areas of Focus

  • Public Relations
  • News and Media Writing and Production
  • Marketing and Advertising
  • Communications Strategy and Implementation
  • Event Planning
  • Communication Design​
  • Community Media
  • Journalism
  • Documentary Film for Social Change
  • Strategic Communication