Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialogue in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles.
Public Communication majors focus on applied media studies, narrative and citizen journalism, documentary films for social change, communication design through writing, video, audio, graphic, and social media, socially responsible marketing, sustainable fashion, professional communication, and more.
Whether they are creating press releases, analyzing case studies, or designing visual components, PCOM students graduate with a competitive portfolio of work that prepares them for this ever-evolving, increasingly global profession.