The UVM Extension Northwest Crops and Soils Program has a Sensory Practice to assist farmers, manufacturers, and retailers generate and maintain success in the marketplace. It is led by Roy Desrochers who has over 36 years of experience providing sensory support to large and small food and beverage companies and their suppliers. Most recently, Roy has been working with the UVM Northwest Crops and Soils Program to understand sensory and consumer preference issues relating to grass-fed milk.