A stronger maple marketing plan does not need to be complicated. It needs to be clear, realistic, and useful for the way your business actually works.

Join the Extension Ag Business Team for an in-person maple marketing workshop at Proctor Maple Research Center on Saturday, Aug. 15. This hands-on session is designed for maple producers who want to improve customer outreach, sharpen their marketing strategy, and leave with practical next steps.

During the workshop, participants will use the Maple Marketing Strategy, Implementation & Sustainability Planner to work through core parts of a marketing plan, including:

  • Clarifying maple business goals
  • Identifying best customers and market channels
  • Improving how customers discover maple products
  • Building stronger customer relationships
  • Planning realistic pricing strategies
  • Keeping marketing work manageable over time

This workshop is a good fit for producers selling maple syrup, value-added maple products, wholesale accounts, direct-to-consumer products, agritourism experiences, or a mix of markets.

Space is limited, so register today.  

A green and white sign that reads "Proctor Maple Research Center," with a green road sign above it that says Marvin Taylor Road. The scene is a bright blue sky, snow on the ground and sunlight pouring in from the top right corner of the image.
The maple marketing workshop will be held at Proctor Maple Research Center in Underhill. Photo by Elodie Reed.

Workshop details

DATE: Saturday, August 15, 2026

TIME: 10:00 a.m. to 4:30 p.m.

LOCATION: Proctor Maple Research Center, 364 Marvin Taylor Road, Underhill, VT 05489

COST: $30. 

ACCOMMODATIONS: To request a disability-related accommodation to participate in this program, please email Accessibility Services at access@uvm.edu and include Corinne Cooper, corinne.cooper@uvm.edu, or call (802) 656-7753 by Friday, July 24, 2026 so we may assist you.

TRAVEL SUPPORT: Travel support reimbursement up to $300 is available for participants traveling long distances or requiring overnight lodging. Please contact Corinne Cooper by email at corinne.cooper@uvm.edu or call (802) 656-4824.

Any more questions? Contact zachary.m.smith@uvm.edu or corinne.cooper@uvm.edu, or call 802-656-4824.