The CALS Strategic Communications team is who you call when you need others to care about the work that you do.
On any given day, we might be condensing a narrative to fit the micro-story space of social media, designing a flyer for your next event, coaching someone through media training, or taking your web page from a soup of acronyms to an SEO stronghold.
In short, we’re the folks who make sure that your science, your teaching, and your outreach don’t just happen — they land.
We are your partners when you want to let the world know you are working on problems that matter and reaching some really big goals.
We don’t just report on your efforts — we amplify them.
We do this by making sure your projects not only get attention, but also get understanding, momentum, and action.
We strive to make the vital work you do impossible to ignore.
We’re here to help you turn your ideas and your research into impacts people can actually feel.
We aim to make the complicated simple, the boring interesting, and to transform good intentions into outcomes that move the needle.
We take the issues that matter most to your work and make them resonate with the audiences who matter most to our mission.
We explain complex systems and turn them into narratives that move people, inform policies, and create possibilities.
We elevate science without watering it down, honor the lived expertise of community partners, and help contemporary topics gain the clarity and momentum they deserve
We do this with a blend of clarity and creativity, while having a healthy appreciation for the wisdom that comes from all our collaborators, from the experts in CALS many academic fields, to our farmers who cultivate real fields.
We translate research without flattening it, spotlight rural producers without romanticizing them, and help faculty share their expertise in ways that feel human, relevant, and true.
We assist in turning research into action, from faculty and students pushing the boundaries of knowledge, to Extensionists translating that knowledge into practical solutions for communities and farmers.
We take dense data, chaotic field notes, and findings that come with their own glossary, and transform them into stories that most people can understand without needing a PhD or a microscope.
We help consequential topics break out of academic journals and into communities, conversations, and decisions where they can actually make a difference.
The CALS Strategic Communication team will listen deeply, collaborate closely, and ensure the insights from CALS classrooms, labs, fields, and local networks won’t just stay where they are planted, but will continue to grow.
Let us know what impact you want to achieve, and we will work with you to strategically shape the story and other materials so that they can deliver your desired outcomes.
Because if a tree falls in the forest and no one hears it…
O.K, this actually happens a lot in Vermont, but it shouldn’t happen with the impacts of your work.
Your CALS Strategic Communications Team,
Ren, Alec, Maddy, and Elodie
