55 Colchester Ave
322B Kalkin
Burlington, VT 05405
United States
Areas of expertise
- Strategic marketing and communications
- Brand management and institutional storytelling
- Content strategy, editorial planning, and thought leadership
- Digital marketing, social media, and audience engagement
- Alumni relations communications and constituent engagement
- Student recruitment marketing and enrollment communications
- Public relations, media outreach, and reputation management
- Cross-functional project management and stakeholder collaboration
- Event promotion, partnership development, and community engagement
- Data-informed marketing strategy, campaign measurement, and performance optimization
BIO
Heather is the Marketing & Communications Manager at the Grossman School of Business at the University of Vermont. She leads strategic communications, branding, and marketing initiatives that support the School’s mission and elevate its impact. Her leadership style blends clear direction with creativity and collaboration, fostering an energizing environment where innovation and results go hand in hand.
She brings over a decade of experience in brand strategy, team development, and mission-driven storytelling. Heather is known for her ability to build strong teams, delegate with confidence, and cultivate a culture of trust, growth, and resilience.
Heather’s approach to leadership reflects UVM’s Common Ground values and the School’s commitment to discovery, creativity, and action. She values transparency, humor, and integrity, and believes that when people enjoy the process, they bring more passion to the outcome — and passion fuels lasting impact.
Awards and Achievements
Bio
Heather is the Marketing & Communications Manager at the Grossman School of Business at the University of Vermont. She leads strategic communications, branding, and marketing initiatives that support the School’s mission and elevate its impact. Her leadership style blends clear direction with creativity and collaboration, fostering an energizing environment where innovation and results go hand in hand.
She brings over a decade of experience in brand strategy, team development, and mission-driven storytelling. Heather is known for her ability to build strong teams, delegate with confidence, and cultivate a culture of trust, growth, and resilience.
Heather’s approach to leadership reflects UVM’s Common Ground values and the School’s commitment to discovery, creativity, and action. She values transparency, humor, and integrity, and believes that when people enjoy the process, they bring more passion to the outcome — and passion fuels lasting impact.