Marketing is about offering customer value. It includes a diverse set of activities, people, and processes involved in creating, managing, promoting and distributing products. There are many elements of making the value creation process work including advertising, sales promotions and digital communications, branding and design, supply chains and distribution and marketing research and data analysis. Our students work to develop an understanding of the many ways marketers deliver value through a variety of techniques and tactics based on their understanding of consumers' needs and wants in today's complex marketplace. Students in the concentration explore Marketing through coursework, experiential projects, case competition participation, internships and extracurricular opportunities.

Required Concentration Course:

  • BSAD 251 – Marketing Research

Marketing Concentration Course Options, 3 credits each:

  • BSAD 153 – Consumer Behavior
  • BSAD 155 – Marketing Communications
  • BSAD 156 – Product Management
  • BSAD 195 – Digital Marketing
  • BSAD 256 – Retail Management
  • BSAD 258 – D2: Intn’l Market Analysis
  • BSAD 259 – Sustainable Marketing

Marketing Faculty:

Dr. Carolyn Bonifield

Dr. Tom Noordewier

Dr. Amy Tomas
Director of Undergraduate Programs

Dr. Srini Venugopal

Dr. Chun Zhang