Careers in Marketing

Alex Bertoni is Deputy Chief Communications and Marketing Officer at the University of Vermont, where he helps lead enterprise brand strategy, integrated marketing, creative production, and division operations. His unconventional career path to UVM has woven through a variety of industries and roles—from investment advisor and accounting specialist to marketing analyst and communications and marketing leader—with stints as a bartender and ski instructor at different stages along the way. Drawing on that broad experience, Alex brings a practical perspective on building a career in a fast-changing field—and on how transferable skills, relationships, and curiosity can help marketing professionals grow and make an impact.

Brian Galloway is an accomplished marketing and ecommerce leader with over 25 years of demonstrated success driving growth, building brands, and steering omni-channel transformation for purpose-driven organizations. He has held senior leadership roles at top-tier organizations including American Meadows, Inc., Orvis, Keurig Green Mountain, REI, and Microsoft.  

Most recently, Brian served as Chief Marketing & Revenue Officer at American Meadows (May 2022–Sep 2024), where he spearheaded integrated marketing strategies that significantly expanded market reach and revenue. Prior to that, he was Vice President of Marketing and eCommerce at Orvis (Mar 2021–May 2022), leading omnichannel campaigns across digital and traditional platforms. His tenure at Orvis followed a rapid ascent through senior roles at REI, where he led brand strategy and earlier digital marketing, and a high-impact stint at Keurig Green Mountain as Director of Digital Experience (2015–2016). Brian began his career shaping ecommerce at Microsoft and in paid search at MSN in the early 2000s.

When he's not strategizing campaigns or optimizing online experiences, Brian embraces life as a father of two and an outdoor enthusiast. You’ll often find him hitting the pavement as a runner, exploring trails on his bike, carving powder on skis, or reconnecting with nature on a hike. He's hiked the Himalayas, trekked across India, and ridden his bike across western Europe. He is a soccer coach, player, and irrationally devoted fan who loves the Vermont Green and UVM Soccer.

Sarah Madey is a marketing leader and digital strategist with over 15 years of agency and client-side experience building brands at the intersection of culture, community, and innovation. She currently serves as Vice President of Marketing, Toys & Games at Hasbro, Inc., where she leads global marketing and brand strategy across a portfolio of the industry’s most iconic franchises, including Monopoly, Nerf, Play-Doh, and Transformers - among many others.

Prior to Hasbro, Sarah held marketing roles at Digitas, a global digital agency, Altisource, a mortgage and real estate services company, and Maguire Associates, a higher education consulting firm. Her career has been defined by a relentless desire to push what’s possible. She pairs forward-thinking platforms and technology with real human behavior to create work that earns attention, drives engagement, and builds lasting brand love.

Sarah earned her MBA from Babson College and graduated summa cum laude from the University of Vermont, where she captained the Division I Women’s Basketball team. She holds a B.S. in Business Administration and a minor in Women and Gender Studies.

Outside of work, Sarah can usually be found outdoors, discovering great food, traveling, cooking, and investing her time in the communities and causes she cares about.

As an undergrad at UVM, Brendan developed an interest in marketing and creative problem-solving which led him to a career in analytics. Over the past 15 years on the agency side, he has worked alongside global brands such as Viacom, New Balance, Nissan, and Philips. His journey prior to founding the practice at Matter spans consumer research, performance marketing, and business intelligence in domestic and international markets. He currently oversees the execution of measurement strategies that optimize client programs, while managing a tech stack focused on leveraging AI.