University of Vermont

School of Business Administration

UVM Business Students Participate in JMUCC

The UVM team (left to right: Henry Sinkula, Patrick Halfmann, Harrison Gessow and Shanna Clement)

Four University of Vermont School of Business Administration students spent a week in February competing in the annual John Molson Undergraduate Case Competition (JMUCC) in Montreal, Canada.

Shanna Clement, Harrison Gessow, Patrick Halfmann and Henry Sinkula represented the university in the weeklong, student-run competition.  In all, 24 teams from internationally renowned business schools participated in what is called one of the world’s most prestigious international case competitions at the undergraduate level.

“Case competitions are a great way to apply classroom concepts to real-world situations presented in business cases,” said Henry Sinkula, a sophomore Business School student.  “I decided to accept the invitation to participate in the JMUCC largely due to the amazing experience I had as a student ambassador at the UVM School of Business Administration’s Family Enterprise Case Competition (FECC).”

In the end, the University of South Carolina placed first, with the Queensland University of Technology and the National University of Singapore finishing second and third respectively.  While the UVM team did not make the final round, they still gained tremendous experience that will follow them after graduation.

“UVM’s team represented the school and university well during this weeklong event,” said Professor Rocki-Lee DeWitt, of the School of Business Administration.  “I was most impressed by how they kept pushing to improve even though they were mathematically out of the running for the final round.  They presented a clear, innovative, compelling strategy.  It was clear that they were going to see the competition through to the best of their ability.   Their performance earned them a second place for that round and respect from the coaches of the competing teams in their division for their continuous improvement.”

"For me, the best part of JMUCC was watching the winning presentations on the day of the finals," said Harrison Gessow, a sophomore Business School student.  "It was amazing to see how good the competition was and it definitely gave me something to aspire to."

“The best part was going in relatively inexperienced and coming out feeling accomplished and knowing that we improved our skills infinitely over a 7 day period,” said Sinkula.

“The best part of participating in JMUCC was the networking opportunities,” said Shanna Clement, a senior Business School student.  “ We were encouraged to use the social events to meet the other competitors, coaches and judges.  This really made the competition friendly and beneficial to everyone involved.  I am happy to say that I have great expanded my network to Singapore, Hong Kong, Finland and Germany.”