University of Vermont

School of Business Administration

Marketing Research

BSAD 251, 2012 FA

Class Type: Lecture
Credits: 3

Course Overview:

The role of research in a marketing information framework. Emphasis on survey research, data collection, and analysis. Experimental designs also examined.

Prerequisites:

Prereq: BSAD 150 or 305 and one course in statistics; BSAD majors or minors only; Minimum Junior standing; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 251 ZRA.

Section Schedule for FA2012: