Water Words That Work: Choose Your Words and Pictures Wisely

Thursday, March 3, 2022 - 1:00pm to 3:00pm
Online March 3, 8, and 10

Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This free training, presented by Eric Eckl,  provides unique insights into what words and pictures turn your audience on, and off.

Part 1. The Perils of Preaching to the Choir. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.

Part 2. The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.

Part 3. The Environmental Message Method, Steps 5 and 6. You will discover techniques for getting others to vouch for you, and you will learn how to scientifically measure how easy or difficult your writing is to read.”

The event is now filled. If you would like to sign up for the waiting list, please register.

These professional development trainings are supported by the Lake Champlain Basin Program.