Community-Based Social Marketing

Tuesday, June 7, 2022 - 8:30am to Thursday, June 9, 2022 - 1:00pm
June 7-9 Online

Join us for this online Community-Based Social Marketing workshop with Doug McKenzie Mohr.

This workshop is being held virtually over Zoom and consists of three four-hour sessions spread over three days.

What: Community-Based Social Marketing workshop

When: June 7, 8, and 9, 2022 from 8:30 AM –1:00 PM ET (Ending time may vary.)

Where: Online via Zoom. Register:

Who: This workshop is intended for watershed groups working in the Lake Champlain basin and anyone working to educate to promote environmentally sustainable behaviors across the Lake Champlain basin, Vermont, northern New York, and southern Quebec.  

Why: This three-day course is a first step in learning techniques to plan outreach that is effective at getting your target audiences to engage in specific environmentally friendly behaviors. Learn more about Community-Based Social Marketing and the instructor, Doug McKenzie Mohr. A quote from the website to whet your whistle: “The cornerstone of sustainable and healthy communities is behaviour change. Sustainability requires that individuals and businesses engage in diverse actions, such as reducing waste, increasing water and energy efficiency, altering transportation habits, and protecting native species. Research demonstrates, however, that the traditional approach of using ads, brochures or websites to encourage behaviour change simply doesn’t work. A new approach, community-based social marketing, is now being used effectively in numerous programs across the globe.”

Cost for watershed groups, nonprofits, state agencies, and municipalities: $100 for these groups in the Lake Champlain basin and Vermont. A 50% discount is available for watershed groups operating in the Lake Champlain basin that require financial assistance to participate. If needed, contact kstepenu [at] (subject: CBSM%20Discount%20code%20request) (Kris Stepenuck by email) with the subject line “Discount code request” to obtain the code.

Cost for for-profit businesses: $750

Note: These pricing categories represent significant discounts as compared to other offerings of this workshop thanks to the Lake Champlain Basin Program subsidizing the event to promote broad participation by watershed groups and water outreach professionals across the Lake Champlain basin.  

Issued in furtherance of Cooperative Extension work, Acts of May 8 and June 30, 1914, in cooperation with the United States Department of Agriculture. University of Vermont Extension, Burlington, Vermont. University of Vermont Extension, and U.S. Department of Agriculture, cooperating, offer education and employment to everyone without regard to race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or familial status.