In April and May 2020, UVM Extension personnel, in partnership with many farmers, agricultural service providers including colleagues from the Vermont Agency of Agriculture, Food & Markets , NOFA-VT , Vermont Fresh Network , Vermont Farm to Plate , and community members, offered a series of interactive conversations in order to share strategies, challenges, and resources. Our purpose has been to help farmers make a quick adjustment to new realities of selling local food, while embracing the opportunities to have successful businesses and serve communities in new ways.
As essential businesses, how are farms adapting to the evolving COVID-19 situation with no-contact direct sales, restaurant closures, and farmers markets in flux? Vermont is fortunate to have creative farmers leading the way, and a highly collaborative network of organizations supporting those farms and their communities.
Sourcing & Selling Vermont Food in the Time of Covid-19 Webinar Series: A UVM Extension Quick Response to Help Vermont's Farm & Food System Adapt Quickly
Did you miss the sessions when they first took place? Don't worry - we recorded them all and also gathered the resources mentioned in each.
A video report on the series for our 2020 Annual Report
"Led by the Center for Sustainable Agriculture, several of us came together and developed an online conversation series that we titled “Sourcing and Selling Vermont Food in the Time of COVID-19.” We asked questions like: Should you keep your farmstand open? If you do, how do you do it safely? How can you still connect with people who can’t come visit your farm in meaningful ways? And we talked about equity and access in local food systems as well. The series attracted almost 600 farmers, agricultural service providers and community members."
Direct Sales, eCommerce & Agritourism for Vermont Farms Description 4/8/20 Webinar Recording & Resources
Session Recording
Contacts and Resources
Lisa Chase of UVM Extension facilitated a conversation with:
- Shannon Varley from Strafford Village Farm talked about transitioning their farmstand to online ordering with drive-thru and delivery.
- Alissa Matthews from the Vermont Agency of Ag shared resources and latest guidelines for CSAs and farmers markets.
- Sara DeFilippi from the Vermont Department of Tourism and Marketing encouraged folks to sign up for her department's email communications to stay abreast of developments. Here are the slides Sara shared that contain helpful links (PDF).
- Hans Estrin from UVM Extension provided an overview of food safety for growers and for those handling food, including these slides on cleaning, sanitizing and disinfecting (PDF).
- NOFA-VT's Best Practices for Farmers Markets
- Farmer's Guide to Direct Sales Software Platforms(PDF) (not mentioned during presentation, but released in April 2020 by the National Young Farmers Coalition)
Getting Started with Online Sales 4/15/20 Webinar Recording & Resources
Session Recording
Contacts and Resources
Lisa Chase facilitated a conversation with Zac Smith from UVM Extension Farm Viability to provide an overview of how to get started online, following up on his terrific conversation with the UVM Extension Ag. Engineering podcast. Having a website is just one part of the digital ecosystem. This session was a brief overview of the tools that must be in place in order to create a profitable online venture, including:
- Domains & Websites
- Types of online traffic
- Social networks
- Digital marketing
- eCommerce
- Analytics
Accepting SNAP/EBT as a Direct Market Farm 4/21/20 Webinar Recording & Resources
Session Recording
Contacts and Resources
Lisa Chase facilitated this conversation with Emmet Moseley and Jennie Porter from NOFA-VT about how direct market farms can get authorized to accept SNAP/3SquaresVT benefits (formerly known as food stamps) and obtain EBT processing equipment. With limits on access to farmers markets and the increasing number of Vermonters eligible for SNAP benefits, it is more important than ever to be able to process EBT payments
- NOFA-VT's presentation slides with many links (PDF) and helpful terms
- NOFA-VT's 3SquaresVT information (link to NOFA website with EBT equipment information and manual voucher instructions)
Meat and Dairy Direct Sales: Navigating Regulations, Licenses, and Aggregation Opportunities 4/29/20 Webinar Recording & Resources
Session Recording
Contacts and Resources
Lisa Chase facilitated this conversation with Center for Sustainable Agriculture Pasture Program Coordinator Jenn Colby and guests Beth Whiting and Bruce Hennessey of Maple Wind Farm, Greg Georgaklis from Farmers to You and staff from the Vermont Agency of Agriculture, focused on regulations and opportunities for expanding livestock product offeringsAre you a meat or dairy producer in wholesale/bulk markets and are considering a shift into direct sales? Are you selling veggies and thinking about adding meat and dairy products to your direct sales? Join Jenn Colby and guests to discuss regulations and opportunities for expanding product offerings.
- Maple Wind Farm
- Farmers to You
- Meat & Dairy FAQs from VAAFM
- Information from Rural Vermont on selling raw milk.
- Periship
- VAAFM meat handlers facility search (multiple fields to choose from to find what you need by location, type of processing, state/federal inspection designation).
Safely Selling Local Food at Farm Stands and CSAs during COVID-19, 5/6/20 Webinar Recording & Resources
Session Recording
Contacts and Resources
Demand for local food is surging, and many Vermont farms are heeding the call to feed their communities. They have adapted time and again to the evolving COVID-19 situation to ensure the safety of their food, customers, employees, and farms. They’re even selling products from other farms, along with their own meat, dairy, produce, maple, etc. This was a great discussion about COVID-19 best practices for farmstands and CSA models as well as current guidance and supports from state agencies, from presenters:
- Sara Armstrong Donegan and James Donegan from Trillium Hill Farm in Hinesburg
- Ashlyn Bristle from Rebop Farm in Brattleboro
- Alissa Matthews from the Vermont Agency of Ag
- Kristina Sweet from the Vermont Agency of Ag
- Bill Cavanaugh from NOFA-VT
- Across the Fence episode on Trillium Hill's pivoting business approach
- Virtual tour of Rebop Farm with Ashlyn Bristle .
- A Resource for Farmers Considering Online Direct Sales in COVID-19 Times (PDF) by Sara Armstrong Donegan of the Intervale Center
Keeping a Focus on Equity and Access in Local Food Systems, 5/13/20 Webinar Recording & Resources
Session recording
- Video recording (YouTube)
- Audio-only
- Facilitator Lisa Chase's slides with linked resources (PDF)
Contacts and Resources
While farmers are shifting methods of sales and distribution, many are also continuing and developing practices that address community food access, broader food system justice goals, and other ways of addressing equity right at the farm level. Please join farmers and other members of Vermont's agricultural community for conversation about how local farmers are engaging in this work, and what knowledge and relationships are supporting their efforts. Lisa Chase facilitated presentations by:
- Lisa Masé, chair, Vermont Farm to Plate Food Justice Task Force , Harmonized Cookery
- Matt Maxwell, Maxwell's Neighborhood Farm , participant in Milk with Dignity program
- Kate Spring, co-owner of Good Heart Farmstead
- Representatives from NOFA-VT and Rural Vermont to speak to their support for farmers in their access and equity efforts
- Food Access Toolkit from Lisa Masé and Vermont Farm to Plate
Virtual Farm & Food Events, 5/20/20 Webinar Recording & Resources
As Vermont farmers and food producers adjust to new ways of selling local product to customers, they are also seeking to create meaningful and fun interactions that support community and build relationships. Come learn from farmers, food producers and professionals working in regional agritourism on how they're creating virtual experiences that keep their customer relationships strong, even while groups are unable to come to their property.
Session Recording:
Resources and Contacts
- Mark Ray from Stowe Cider
- Tara Perreira from Vermont Fresh Network
- Shane Rogers, Rooted in Vermont , Vermont Farm to Plate
- DigInVT listing info
- Vinoshipper
- Streamyard as a tool for collaborative presentations on Facebook and other onlineplatforms
- The Gingue Family Farm videos that Sara mentioned that have gone viral.
- And feel free to keep this conversation going on the Vermont Agritourism Facebook page
Adapting Your Vermont Pick-Your-Own Operation for Covid-19 Practices, June 4, 2020 Webinar Recording & Resources
A co-presentation offered by NOFA-VT in partnership with Vermont farmers, the Vermont Agency of Agriculture, Food & Markets, and UVM Extension to help growers plan adjustments to their u-pick operations in summer 2020.
Session Recording:
Resources and Contacts
- NOFA-VT Farmer Resources
- Agency of Commerce & Community Development pages for current guidance on adjustments to business operations
- Vermont Agency of Agriculture, Food & Markets (emailAbbey Willard or Kristina Sweet)
- Vermont Vegetable & Berry Growers (email Vern Grubinger)