Today we welcomed Kimberly Taft, Manager for Price and Trade Strategy at Keurig Green Mountain.

Kimberly talked to our Master of Accountancy (MAcc) class about her role re. revenue growth and managing sales planning for their customer-facing sales teams focused on forecasting, analytics, and reporting.

“Revenue Growth Management (RGM) is relatively new to our company but also to the Consumer Packaged Goods world" says Kimberly, "today, I manage sales planning for our customer-facing sales teams focused on forecasting, analytics, and reporting. When you’re creating complex models to creatively solve a puzzle, Excel spreadsheets are anything but mundane. The RGM team is really enthusiastic about the work we are doing, the team we are building, and how we can contribute to the long term success of the company. Our personalities are a mix of the effervescent style that works well with Sales and the focused and analytical mindset of Finance."

Thank you Kimberly for your time and providing a fascinating insight into how analytics and finance are helping drive the growth and profitability of todays' organizations!