Looking to reduce food waste? So is a grocery store in Helsinki, Finland experimenting with a discount food “Happy Hour,” reports the New York Times

At 9 p.m., the market discounts any food set to expire by 60 percent and “Happy Hour” begins. The store aims to reduce their contribution to food waste – and with good reason. About one third of food produced and packaged for human consumption is lost or wastedaccording to the U.N.’s Food and Agriculture Organization.

Gund Fellow Meredith Niles said the United States has a lot to learn about food waste reduction. Her commentary was picked as the New York Times quote of the day.

“Food waste might be a uniquely American challenge because many people in this country equate quantity with a bargain,” said Niles, who also spoke to NPR and Financial Post.  “Look at the number of restaurants that advertise their supersized portions.”