Every member of our organization has a part to play in ensuring we're effectively communicating the distinctive strengths, experiences, and reputation of the University of Vermont and the community of people who thrive here.

This guide serves as a central landing point by providing essential tone, style, and design guidance to empower our community in telling and visualizing compelling institutional stories that resonate throughout the globe.

Learn more about UVM's 2024 Brand Refresh Project

Using the Brand Getting Started

logo dimensions on computer

University Logos

The university logos serve as the visual cornerstone of our brand identity, encapsulating the institution's values and heritage. Consistency in usage not only enhances recognition but also fosters trust and loyalty among our stakeholders.
a paper with a swatch on it showcasing the uvm brand colors

Color Palette

Color plays a vital role in shaping our brand identity and recognition. UVM's distinct colors, inspired by our scenic campus and Vermont landscapes, connect audiences to our institution. By maintaining consistency in color usage, we unify our messaging and influence how our brand is perceived
green background with yellow text spelling out "typography"

Typography

Typography organizes type for clarity and appeal, crucial for brand communication. Consistent, well-chosen typography reinforces our identity and visual presence, shaping consumer perceptions through innovative or classic font choices.

Diving Deeper Brand Resources

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Photo and Video

Photo and video resources play a pivotal role in shaping our brand identity. From showcasing campus life to highlighting academic achievements, they embody our values and spirit. Consistent style ensures our brand remains recognizable and reinforces our commitment to excellence in higher education.
email on phone

Email Signatures

Consistent email signatures are crucial for reinforcing brand identity and professionalism in all communications at UVM. By including elements such as the university Logo, colors, and contact information in every email signature, we can ensure a cohesive brand experience for all recipients.
hands typing on a computer that is displaying a uvm branded powerpoint

Downloads and Templates

Streamline your efforts by tapping into a collection of downloadable assets to kickstart your projects and help maintain brand consistency across the university.