Strategic Communications is led by the university’s Chief Communications and Marketing Officer and includes three offices:
University Marketing
Drives the university's visibility through strategic marketing, brand management, and creative services. It oversees enrollment marketing, produces photography and videography, and manages key digital platforms, including the UVM website, virtual campus map, and events calendar, ensuring effective communication and engagement with the UVM community.
Areas of work: Market research and strategy, enrollment marketing, brand management, creative (design, ux, video and photo), and digital platforms (UVM.edu, campus map, campus events calendar).
University Communications
Manages the university’s public and internal messaging to ensure consistent and effective communication. This includes overseeing media relations, crafting and distributing internal communications, and managing UVM’s presence on social media platforms – shaping the university's narrative and engaging with both the campus community and the broader public.
Areas of work: Media relations, internal communications, social media
Strategic Communications
Leads communications efforts for the university's colleges, schools, and administrative units. The area is responsible for producing compelling content, managing UVM Magazine (alumni publication), and overseeing the long-running "Across the Fence" news program.
Areas of work: Colleges, schools, administrative units, content production, UVM Magazine, Across the Fence