The Division of Strategic Communications is the center of gravity for professional communications and marketing at the University of Vermont. We inform and engage key stakeholders, position UVM competitively among leading public research universities, illuminate UVM people and their successes, and align messaging

Strategic Communications is led by the university’s Chief Communications and Marketing Officer and includes three offices:

University Marketing

Drives the university's visibility through strategic marketing, brand management, and creative services. It oversees enrollment marketing, produces photography and videography, and manages key digital platforms, including the UVM website, virtual campus map, and events calendar, ensuring effective communication and engagement with the UVM community.

Areas of work:  Market research and strategy, enrollment marketing, brand management, creative (design, ux, video and photo), and digital platforms (UVM.edu, campus map, campus events calendar).

University Communications

Manages the university’s public and internal messaging to ensure consistent and effective communication. This includes overseeing media relations, crafting and distributing internal communications, and managing UVM’s presence on social media platforms – shaping the university's narrative and engaging with both the campus community and the broader public.

Areas of work: Media relations, internal communications, social media

Strategic Communications

Leads communications efforts for the university's colleges, schools, and administrative units. The area is responsible for producing compelling content, managing UVM Magazine (alumni publication), and overseeing the long-running "Across the Fence" news program. 

Areas of work: Colleges, schools, administrative units, content production, UVM Magazine, Across the Fence

UVM students sitting in a circle studying with their laptops outside on the University Green.

The UVM Brand

“For people and planet” is the core of UVM’s new positioning.

View the Brand Guide
The UVM homepage on a Macbook.

The New UVM.EDU

The UVM website has shifted to a new look and a new updated Drupal platform. The new UVM.EDU is bold, versatile, and packed with features to make web content shine. Web editors can get up to speed and get valuable advice via Teams.

Access or join the Drupal Web Guide on Teams Access Drupal (New) Access Drupal (Legacy) Online Web Help Form Access Help Hours (Tuesdays from 10 a.m. until noon)