University of Vermont

Vermont New Farmer Project Vermont New Farmer Project
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Selling in the Food System Archive & Resources

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Presented by the Vermont New Farmer Project, this full-day workshop included a variety of presentations, panels and discussion designed to strengthen service providers' marketing technical assistance and education. Below you'll find links to pdfs of the presentations and the presenters' websites. Download the workshop agenda.

Farmer Perspectives on Accessing Markets

  • Farmer Mari Omland shared Green Mountain Girls' approach to local and regional marketing in her Coaching on Coaxing presentation.
  • Lee Blackwell, of Blackwell Roots Farm, described his farm's from winter farmers markets to wholesale and producing value added products. Blackwell also offered insights about the challenges of balancing all the production and marketing tasks on diversified vegetable farms.
  • Calley Hastings of Fat Toad Farm, shared her family's experience developing regional, national and online market outlets for their goat’s milk caramel products.

Market Channel Assessment: Lessons learned helping farmers evaluate market opportunities.

Cornell Cooperative Extension's Matt LeRoux shared his experience working with produce and livestock farmers in evaluating market channels and deciding which ones are a good fit for their farms. LeRoux's presentation drew from both these slide decks:

More information is available at the Guide to Market Channel Selection.

Market Assessment to Marketing Investment

With limited budgets and limited time, what is the key information new farmers and food processors need to know about their market opportunities and how can they use it to make marketing decisions? Nicole L’Huillier Fenton, Skillet Design & Marketing shared the kinds of research new farmers should include in their market planning and how this information can guide farmers' investment in marketing activities in her Market Assessment to Marketing Investment presentation.

Identifying Opportunities, Understanding Trends

Through research in Vermont and beyond, UVM Community Development and Applied Economics Assistant Professor David Conner has been exploring institutional markets for locally and regionally sourced farm products, and new market opportunities for differentiated farm products. Conner engaged the group in discussion of ways farmers can explore market opportunities, track emerging trends and better understand the shifting nature of local food marketing in his Market Development for Farmers Presentation.


Last modified September 12 2013 07:46 PM