| DATE |
|
TOPIC |
READING |
ASSIGNMENT |
| JAN |
18 |
INTRO |
W&P CH 1,2 |
|
|
20,25 |
ETHICS |
|
CONSUMER WORLD |
| ----------------------------------------------------------------- |
|
27 |
CONSUMER DECISION
MAKING |
W&P CH 12 |
|
| FEB |
1 |
|
CONSUMER REPORTS |
| ----------------------------------------------------------------- |
|
3 |
SEGMENTATION |
W&P CH 3 |
BETTER BUSINESS BUREAU |
|
8 |
RESEARCH |
|
|
|
15 |
|
|
CENSUS |
| ----------------------------------------------------------------- |
|
17 |
CULTURE |
W&P CH 4,5 |
|
|
22 |
|
|
|
|
24 |
|
|
CULTURE |
| ----------------------------------------------------------------- |
| MARCH |
2 |
EXAM I THROUGH CULTURE |
| ----------------------------------------------------------------- |
|
7 |
TOWN MEETING, NO CLASS |
| ----------------------------------------------------------------- |
|
9 |
PERSONALITY |
W&P CH 6 |
|
|
14 |
|
|
|
| ----------------------------------------------------------------- |
|
16 |
REFERENCE GROUPS, COMMUNITY, FAMILY |
W&P CH 7 |
PAMPERS |
| ----------------------------------------------------------------- |
|
20-24 |
SPRING BREAK, NO CLASS |
| ----------------------------------------------------------------- |
|
28 |
MOTIVATION |
W&P CH 8 |
|
| ----------------------------------------------------------------- |
|
30 |
PERCEPTION |
W&P CH 9 |
|
| ----------------------------------------------------------------- |
| APRIL |
4 |
LEARNING |
W&P CH 10 |
|
|
6 |
|
|
HEALTH INFORMATION
CENTER |
| ----------------------------------------------------------------- |
|
11 |
EXAM II THROUGH
PERCEPTION |
| ----------------------------------------------------------------- |
|
13 |
ATTITUDE |
W&P CH 11 |
|
|
20 |
|
|
NOT MILK |
| ----------------------------------------------------------------- |
|
25 |
INVOLVEMENT |
W&P CH 13 |
|
| ----------------------------------------------------------------- |
|
27 |
PURCHASE USE AND BEHAVIOR |
W&P CH 14 |
|
| ----------------------------------------------------------------- |
|
29 |
OPINION LEADERSHIP |
|
SUSTAINABILITY |
| ----------------------------------------------------------------- |
| MAY |
2 |
INNOVATION |
W&P CH 16,17 |
|
