CDAE127 CONSUMER MOTIVATION
PROFESSOR KOLODINSKY
SPRING 2000 SYLLABUS

Office Hours:

Tues and Thur 11:00-11:45
and BY APPOINTMENT--EMAIL IS BEST TO MAKE AN APPOINTMENT

Email: jkolodin@zoo.uvm.edu

This course explores the psychological, socio-cultural, and economic factors that affect consumer behavior. A large part of the course concentrates on the application of these factors to consumer interactions in the market.

REQUIRED TEXT:

Wells, William, and David Prensky (1996), Consumer Behavior, (New York: John Wiley and Sons, Inc.)

These are the components which make up your final grade:

EXAM I	25%
EXAM II	25%
FINAL	25%
ASSIGNMENTS/PARTCIPATION	25%

I. EXAMS.

1. Exams will consist of multiple choice, true/false, short answer and essay questions.
2. Study guides are provided.
3. There will be choice on each exam to accommodate different learning styles of students.
4. The final exam is not comprehensive.
5. There are no make-up exams. See Professor Kolodinsky if there is a problem.

II. All guidelines concerning academic policy outlined in the Cat's Tale are in effect.

Readings and Assignments

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