Outline #1: Introduction
Outline #2: Ethics
Outline #3: Consumer Decision Making
Outline #4: Segmentation
Outline #5: Research
Outline #6: Culture
Outline #7: Personality
Outline #8: Reference Groups, Community, Family
Outline #9: Motivation
Outline #10: Perception
Outline #11: Learning
Outline #12: Attitude
Outline #13: Involvement
Outline #14: Product Use
Outline #15: Communication and Opinion Leadership
Outline #16: Innovation
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