Fashion for All
- By Annie Seyler
In the United States, 5.4 percent of the age five-to-17 demographic has a disability. This large population’s options for contemporary clothing have long been woefully limited. Enter Mindy Menkowitz Scheier ’93, founder of Runway of Dreams, a nonprofit organization leading change in the fashion world and in our perceptions of differently-abled people. The alumna notched a major achievement this spring with Tommy Hilfiger’s inaugural launch of a collection tailored to differently-abled youth.
As a fashion design major at UVM, Scheier was singularly focused on her dream of someday becoming a big designer. She took advantage of the College of Arts and Sciences’ dual program with the Fashion Institute of Technology to study abroad in Italy her junior year. After graduation, she worked for many years as a designer and stylist for in-house labels at top retailers such as Saks Fifth Avenue and Bloomingdale’s.
Then life happened.
Scheier and her husband’s son, the middle of their three children, was diagnosed with a rare form of muscular dystrophy that soon made everyday tasks — like dressing himself — impossible. “Oliver struggled with manipulating buttons and zippers. But, thankfully, he is a kid with enormous confidence, so he came to me one day and said, ‘Mom, I really want to wear jeans to school tomorrow with my friends.’ And I thought, do I look at my eight year-old and say, ‘I’m sorry, you can’t wear the same clothes as your friends,’ or do I figure out a way for him to go to school the next day with a 10-mile high because he’s dressed like everyone else?”
It was a watershed moment that galvanized Scheier’s commitment to making mainstream clothing wearable by her son and other children in the differently-abled community. Entrepreneurial spirit primed, Scheier knew she needed solid data behind her before approaching the fashion industry. She researched the adaptive clothing market. Most of what she found was “medicinal” and “purposeful,” lacking style and flair — in essence, sartorially marginalizing people with disabilities.
Focus groups with caregivers, parents, and children in her hometown of Livingston, New Jersey, followed, along with a survey to learn about the needs of a wide range of differently-abled youth. Scheier’s research was extensive, reflecting feedback from those with dwarfism, autism, Down syndrome and myriad other differences. “They all have enormous clothing challenges,” she says, “but finding the commonalities involved is what really gave me my focus and put me on my path.”
That path turned into more than giving children the opportunity to dress themselves or go to the bathroom on their own. It ran deeper. It was also about giving differently-abled children a sense of normalcy, confidence, and an outlet of self-expression. It was about letting them be “one of the kids.”
Scheier still had a formidable challenge ahead: educating the fashion industry. “My entry point was the manufacturers,” she says. “I needed to help the companies making the clothing believe that modifications were possible, that this population desired fashionable clothing, and that they are a group with spending power.”
The data was compelling. “It was very strategic,” she says. “Once I had those manufacturers on board, I had tremendous support for our mission.”
In February of this year, Scheier’s work came to fruition with Tommy Hilfiger’s launch of its first collection of kids’ adaptive clothing. The collection ranges in size from 4-20 for boys and sizes 4-18 for girls and captures the aesthetic of the mainstream line, but with adaptations that make it wearable by differently-abled youth. Modifications include such features as MagnaReady® magnetic closures to replace buttons and zippers, adjustable length and leg openings, Velcro flies, and alternate ways of getting in and out of clothing.
Runway of Dreams has received a whirlwind of media attention, from a fashion show on “The View,” to articles in USA Today, People, the Huffington Post and more. The are currently developing additional partnerships with brands and retailers hoping to create clothing lines at all price points for people of all ages.
Runway of Dreams’ visibility has taken her entire family on an incredible journey. For Scheier’s son Oliver, the exposure to a vast community of people with disabilities has helped him feel less alone and “part of something enormous.” For all three of the family’s children, this work has demonstrated that if you believe in something, have a dream, and work really hard, you can accomplish anything. “They see my womanpower,” Scheier says.
Asked what advice she might have for her UVM family, particularly graduating seniors, Scheier says, “Life takes incredible twists and turns. Where you end up might not have been the plan. But just go with it. Don’t resist it. I didn’t resist and now I’m living the complete dream.”