Data-based incentive system to change personal behavior.
Christopher Jones, PhD
Ted James, MD
Asim Zia, PhD
Jones' "Low Touch" Health Behavior System Piques Interest of World Economic Leaders
"Health data needs to be the most protected data around," says Jones, director of the Global Health Economics Unit in UVM's Center for Clinical and Translational Science. "It also needs to be actionable."
Jones has launched a project to use data to develop "low-touch" incentives to motivate behavioral change. "High touch would be $100 bills," he explains. "Low-touch would be coupons to local businesses."