Joel believes a university’s brand is its most valuable asset and that the brand is formed and reinforced in the minds of stakeholders by the actions and communications of everyone at the institution. Every office, department, program, center, institute and college is a dynamic player in UVM’s brand “ecosystem.” And, as with all ecosystems, a change in one area at UVM can impact the whole organization, positively or otherwise. Together with the entire campus, Strategic Communications aspires to make the ecosystem robust and resilient, so that the UVM brand will thrive.
Joel’s prior experience includes communications roles in five comprehensive research universities with global reach: Cornell, Boston University, Chicago, New Hampshire, and Maryland. Joel also spent three years as vice president and senior consultant at Maguire Associates, the Boston-based higher education consultancy. As part of the firm's marketing practice, he worked closely with more than a dozen colleges and universities, leading projects and advising their executives and governing boards.
Joel has been active in national and international professional organizations, serving as an award-winning faculty member for the Council on Advancement and Support of Education (CASE). He has served on leadership boards and practice groups, including as president of the Finger Lakes New York Chapter of the Public Relations Society of America (PRSA), an executive board member of PRSA’s Counselors to Higher Education, a member of the Public Affairs Network of the Association of American Universities (AAU), and a board member of the Association of Public and Land-Grant Universities (APLU) Council on Strategic Communications. He was the founding National Communications Director for the Collegiate Information and Visitor Services Association (CIVSA) and has participated in social justice leadership development programs in Massachusetts and New Hampshire.
A first-generation college student from the Finger Lakes Region of New York, Joel earned Bachelor of Science (B.S.) and Master of Professional Studies (M.P.S.) degrees in communication in the Cornell University College of Agriculture and Life Sciences and a Doctor of Education (Ed.D.) degree at the University of Pennsylvania Graduate School of Education. At Penn, his research focused on the intersection of institutional strategy, brand, and engagement in major research universities. Joel is an active alumni volunteer at Cornell where he has been involved in numerous fundraising campaigns in support of the performing arts.