This course provides students with an introduction to and understanding of digital marketing. Various topics important to digital marketing are covered. Subject matter includes content marketing, social media marketing, SEO, paid search (PPC), display and video campaigns, email marketing, analytics, and digital marketing strategy. The class is also designed to enhance your communication skills and to build up your understanding of the dynamics of working with others. These are skills marketing managers need to succeed in the workplace.

This online course combines lecture material and discussion formats (using the online tools). Readings include material from the text and a required case packet.

Grades for this course will be based on the following: two exams, two individual case analyses assignments, and class participation through the online discussion board.