Setting Direction and Focus
Having a clear direction and focus for a collaboration defines the purpose of the
collaboration as what its members seek to create. Setting the direction and focus
begins with establishing the vision, mission, values, and principles. Defining the
outcome(s) further establishes identity and fundamental purpose.
Applying the range of factors to the processes and contexts of the collaboration
results in a greater shared understanding of what the collaboration stands for,
where it’s going, the community environment, and how it intends to make its outcomes
a reality.
A five year–old Drug Education Collaboration, originally organized around a
specific grant, recently used the Collaboration Framework to set a new direction
and focus for its work. While the initial grant sought to provide drug awareness
education after school hours, other organizations have become interested in joining
with the schools, Extension Service, and community organizations to provide a
continuum of drug education for all school age youth and families. The Framework
has been used to guide the expansion and development of a broader vision, broader
outcomes, and implementation of a range of new leveraged resources.
A Victims Support collaboration has identified four Process Factors and five
Contextual Factors having potential direct impact on the success of the organization.
They have a list of “indicators” of success for each factor. During meetings,
the group discusses strategies to increase the success thereby keeping a focus on
the important issues impacting the collaboration.
Leverage New Resources
The Framework may be used to explore new resources and enhance existing resources.
Many collaborations look for “new money” to support the actions of the
collaborations, when in fact the most valuable resources available exist within the
community.
The Framework may be used to examine the membership of the collaboration.
By reviewing the Process Factors a group may decide to add a member who agrees
to facilitate the meetings or provide evaluation expertise. Key people in the community
may be added who are viewed as “catalysts” in making something happen. The
Framework has the capacity to redeploy people more effectively.
The Framework assists collaborations in designing fundamental mechanisms
that increase the stability and value of the membership. For example, using existing
communication systems such as newsletters, telephones, and electronic mail is far
more effective than creating new systems.
A newly formed collaboration used the Framework to insure inclusivity in its
membership. The collaboration’s purpose is to develop community capacity to
support the juvenile justice system. With the Framework, membership now includes
people and organizations with a wide range of backgrounds. The Extension
Service has been added for its expertise in community development and communication.
A local non–profit research agency with expertise in evaluation, and outreach
workers with a social service agency have been added to assist in designing
community–based outreach.
As a result of the added membership, new office space, equipment and a base
budget have been added to the collaboration. Awareness of the collaboration
among a wider cross section of the community has increased.