Vermont Tourism Economic Impact Studies
Study findings can be found in biennial reports of the economic impact of tourism spending in the state of Vermont.
Past Economic Impact Studies
- 2015 Benchmark Study Report (PDF)
- 2013 Benchmark Study Report (PDF) | 2013 Travel & Tourism Fact Sheet (PDF) | 2013 Visitor Spending InfoGraphic (PDF)
- 2011 Benchmark Study Report (PDF) | 2011 Travel & Tourism Fact Sheet (PDF)
- 2009 Benchmark Study Report (PDF) | 2009 Travel & Tourism Fact Sheet (PDF) | 2009 Economic Impact of Visitor Activities in Vermont (PDF)
- 2007 Benchmark Study Report (PDF) | 2007 Benchmark Study Summary (PDF) | 2007 Travel & Industry Fact Sheet (PDF)
- 2005 Benchmark Study Report (PDF) | 2005 Benchmark Study Summary (PDF) | 2005 Travel & Industry Fact Sheet (PDF)
- 2003 Benchmark Study Report (PDF) | 2003 Benchmark Study Summary (PDF)
Vermont Visitor Survey
The VTRC coordinated the Vermont Visitor Survey between 2012 and 2014 to survey visitors about their tourism and recreation experiences in Vermont at welcome centers, state parks, and attractions.
- Vermont Tourism & Recreation Survey Report (PDF)
- Vermont Tourism & Recreation Survey Summary (PDF)
- Vermont Tourism & Recreation Survey Fact Sheet (PDF)
- UVM Across the Fence Video on the Vermont Visitor Survey
Branding Studies
Branding research studies the perceptions of Vermont by visitors and how these perceptions affect decision-making when choosing a vacation destination. The goal of this research is to better understand Vermont's unique strengths and areas of opportunity.
For more resources on tourism in Vermont, please contact us or visit Vermont Tourism and Marketing.
