Family at top of ski slope

Tourism is an important driver of Vermont's economy. VTRC provides research and outreach to help businesses, communities, and others make informed decisions about tourism development.


Vermont Tourism Economic Impact Studies

Study findings can be found in biennial reports of the economic impact of tourism spending in the state of Vermont.

Past Economic Impact Studies


Vermont Visitor Survey

The VTRC coordinated the Vermont Visitor Survey between 2012 and 2014 to survey visitors about their tourism and recreation experiences in Vermont at welcome centers, state parks, and attractions.


Branding Studies

Branding research studies the perceptions of Vermont by visitors and how these perceptions affect decision-making when choosing a vacation destination. The goal of this research is to better understand Vermont's unique strengths and areas of opportunity.

For more resources on tourism in Vermont, please contact us or visit Vermont Tourism and Marketing.

Kayakers on a river

Vermont Tourism Summit

The annual Vermont Tourism Summit draws one of the largest gatherings of tourism professionals in the state including owners, managers, and employees of the many businesses connected to this important segment of the economy.

Related Resources