Strategic Communications is responsible for brand‑level video storytelling for the University of Vermont—creating and stewarding video content that reflects the university’s identity, values, and strategic priorities across major platforms and audiences. At this time, our team is not soliciting requests for video production work.
If you have general questions about video, best practices, or how video fits within the university’s brand, we’re always happy to help—please reach out to us at StratComm@uvm.edu.
Project Examples
Testimonial Video
Videos introducing a campaign, service, program, etc. utilizing an interview-style format narrated by a related individual or individuals talking about the topic and/or their experience(s). Often set includes on-camera subjects and b-roll footage illustrating the topic.
Length: ~2min.
Shoot Includes: 2-3 on-campus interviews with b-roll footage to include photos and videos supplied.
Estimated cost: $4,500+
Examples: UVM GO: Pre-Orientation Programs, School of the Arts: Javi
Anthem Video / Sizzle Reel
Videos that serve to quickly recap an event or topic and communicate and/or create excitement around the subject. These are rarely narrated, other than perhaps utilizing audio from the event or topic, and instead relies on exciting footage and music to communicate the appropriate emotions of the topic.
Length: ~30 - 90secs.
Shoot Includes: Filming on-campus b-roll footage. Incorporating additional provided content. Voice-over, Music and SFX.
Estimated cost: $6,000
Examples: Commencement, RISE, Welcome Back Cats, Ready. Set. Go
Keynote Video
Simple, single camera capture of a speaker or subject from a fixed location.
Length: ~1-2hrs.
Shoot: Filming an on-campus keynote or speaker. Exporting edited video in supplied formats.
Estimated cost: $800.00
Examples: Planetary Health Keynote
*Please Note: Our office is not set-up to provide live-streaming services at this time. If you are hoping to livestream your speaker/class/subject, you may want to connect with University Event Services to discuss your options. Often times a live-stream setup will also include the ability to save a record of your event/speaker at the conclusion of the stream.
Social Media \ Text Explainer Video
Wide range of simple, quick, videos created explicitly for sharing on social media platforms. These types of videos are often pre-captured photos and videos with text overlays that communicate the message of the video and drum up interest and excitement. Great for news announcements and quick messages.
Length: ~30–60secs
Estimated Cost: ~$1,000+
Examples: RISE 2023, Greenland News Explainer
Have questions?
Have Questions?
If you have any questions, please reach out to our Video Content producer, Bruce Gibbs at bruce.gibbs@uvm.edu.