Primary Typeface: Lora
Lora is a well-balanced, contemporary typeface that draws inspiration from calligraphy. Lora is recognizable for its fluid curves and sharp serifs. Lora is a variable font—meaning it is a font format that allows for multiple stylistic variations (i.e. weights) that can be adjusted in design programs, rather than relying on pre-set variations, making it more flexible for use in designs.
As part of the University of Vermont brand, Lora is best suited for headlines and body copy. This typeface is optimized for screen visibility, but is also very effective in print.
Secondary Typeface:
Acumin Pro
Acumin, crafted by Robert Slimbach and released by Adobe in 2015, is a sans-serif typeface designed for text applications. Acumin has been described as “a Helvetica for readers.” The extensive Acumin font family comprises five widths—extra condensed, semi-condensed, condensed, normal, and wide—each offered in nine weights accompanied by corresponding italics. Acumin Pro is a variable font—meaning it is a font format that allows for multiple stylistic variations (i.e. weight, width, and slant) that can be adjusted in design programs, rather than relying on pre-set variations, making it more flexible for use in designs.
As part of the University of Vermont brand, Acumin is best suited for for folios, sidebars, and sub-headings. Acumin is the University’ preferred typeface for print design. Acumin Pro is available as a part of Adobe Fonts subscription (included in most Adobe CC plans). It is also available for purchase seperately.
Alternative Font: Roboto
Roboto is a structured sans serif with predominantly geometric forms and friendly and open curves. These qualites contribute to a more organic reading cadence often associated with serif typefaces. A variable version of Roboto—Roboto Flex—is also available for download. While Roboto has predetermined styles (weights), Roboto Flex allows for multiple stylistic variations (12 available Axes, including weight, width, and slant) that can be adjusted in design programs, rather than relying on pre-set variations, making it more flexible for use in designs.
As part of the University of Vermont brand, Roboto is best suited for for folios, sidebars, and sub-headings. Roboto is the University’ preferred typeface for web, and for digital and print designs when Acumin is unavailable.
