Color use is among the most important strategic tools used in building brand identity and a cornerstone of effective brand recognition.  UVM colors are distinct and recognizable — informed by our beautiful campus and stunning Vermont vistas to visually affect how our audiences connect with our institution at a quick glance. Using proper brand colors helps us unify our messages and materials, and shapes how our audience perceives and engages with our brand.

Download Adobe CC Swatches (Pantone, RGB, and CMYK)

Primary Colors

UVM's primary colors, Catamount Green and Gold, embody the spirit of our institution—vibrant hues reminiscent of Vermont's landscapes, stunning sunsets, and our commitment to sustainability and success. These colors forge a timeless connection to our university's rich history and serve as a primary rallying point for our community. These colors are the most iconic and important in our brand and should be the dominate colors in materials representing the university.

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Catamount Green

PANTONE 3435 C

RGB: 21 / 71 / 52
CMYK: 95 / 19 / 70 / 72
HEX: #154734

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Gold

PANTONE 109 C

RGB: 255 / 209 / 00
CMYK: 0 / 10 / 100 / 0
Hex: #FFD100

Secondary Colors

Secondary colors are meant to be accents and compliments to UVM's primary colors. These colors help ensure variation and flexibility in design and should not overpower or replace our primary Catamount Green and Gold. List out

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Vermont Slate

PANTONE 547 C

RGB: 0 / 49 / 60
CMYK: 100 / 29 / 27 / 79 
Hex: #00313C

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Clear Sky

PANTONE 2171C

RGB: 72 / 159 / 223
CMYK: 68 / 29 / 0 / 13 
Hex: #489FDF

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Old Mill

PANTONE 7579 C

RGB: 220 / 88 / 42
CMYK: 0 / 60 / 81 / 14 
Hex: #DC582A

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Morning Fog

PANTONE 179-1 C

RGB: 247 / 247 / 247
CMYK: 0 / 0 / 0 / 3
Hex: #F7F7F7

 

Color Contrast and Accessibility 

It's important to consider color contrast when using different colors to convey important information in our system.  Guidance on which color pairings in our palette to use and avoid are forthcoming.  As you begin to work with these color assets, we encourage you to check the contrast between text and background colors using Web Accessibility in Mind (WebAIM)'s Color contrast tool.