Jennifer Shasberger
Associate Director of Marketing and Communications Strategy
PRONOUNS She/Her
- M.A., Emerson College, Boston
- B.A., University of Texas, Austin
BIO
Jennifer is the Associate Director of Marketing and Communications Strategy for the Center for Health and Wellbeing (CHWB) at the University of Vermont, where she leads internal communications and health communication strategy with a focus on behavior change theory and social marketing. With over 20 years of experience as a graphic designer and communicator in higher education, Jennifer brings a deep understanding of how to engage diverse student populations and translate complex health concepts into accessible, action-oriented messages.
Her work centers on transforming campus culture around mental health and wellbeing through strategic, research-informed communications. Jennifer leverages the power of social marketing to address health behaviors directly—promoting messages that resonate with students and support their academic, personal, and long-term success. She is passionate about integrating CHWB’s vision into the broader university ecosystem by collaborating across departments and academic units, positioning CHWB as a campus leader in health messaging and wellbeing practices.
Connect with Jennifer to discuss partnership opportunities, health promotion initiatives, or speaking engagements focused on social marketing, mental health, and student wellbeing.
Bio
Jennifer is the Associate Director of Marketing and Communications Strategy for the Center for Health and Wellbeing (CHWB) at the University of Vermont, where she leads internal communications and health communication strategy with a focus on behavior change theory and social marketing. With over 20 years of experience as a graphic designer and communicator in higher education, Jennifer brings a deep understanding of how to engage diverse student populations and translate complex health concepts into accessible, action-oriented messages.
Her work centers on transforming campus culture around mental health and wellbeing through strategic, research-informed communications. Jennifer leverages the power of social marketing to address health behaviors directly—promoting messages that resonate with students and support their academic, personal, and long-term success. She is passionate about integrating CHWB’s vision into the broader university ecosystem by collaborating across departments and academic units, positioning CHWB as a campus leader in health messaging and wellbeing practices.
Connect with Jennifer to discuss partnership opportunities, health promotion initiatives, or speaking engagements focused on social marketing, mental health, and student wellbeing.