Sugar shop counterBringing visitors to your farm can be a good way to promote your products and develop lasting connections with customers. Offering on-farm experiences requires two layers of marketing: first, promoting the on-farm experience, and second, promoting farm products. Whether you’re trying to sell cooking classes, farmstead cheese, CSA shares, a farm stay, or something else, these resources will guide you through best practices in marketing.

 

Best Practices in Agritourism Video Series

Value Added Producer Grant Recipients 

Writing a Marketing Plan

Introductory Tools for Digital Marketing

Social Media - Choosing Your Channel/Making a Plan

Facebook

Instagram

Leveraging Social Media for Events

Social Video

Hashtags

Websites

Email & e-Newsletters

Search Engines

Visual Content - Digital & Otherwise

Social Photography

Working with a Professional Photographer

Tools for Graphic Design

Working with the Press

How to contact the media

Customer Service

Happy and satisfied customers are key to success, and planning should begin well before your first visitor.

Fact Sheets and Guides

Other Resources

Marketing Platforms

  • Dig In Vermont Listings of agriculture and culinary experiences that are open to the public in Vermont.
  • Farm Stay U.S. The official site of the Farm Stay USA Association with a listing of authentic farm and ranch stays throughout the US.
  • Eatwith.com and eatfeastly.com. Websites that connect travelers looking for authentic dining options with hosts who offer meals in their homes.*
  • Vermont Vacation. Be sure to post your events on the Vermont Department of Tourism and Marketing’s official events calendar
  • KidsVT.com. This calendar provides information for parents and families about local activities. Events listed in the calendar are typically free or low-cost activities.
  • Front Porch Forum Calendar. An important communications resource in every Vermont community. Consider posting an event or buying an ad.
  • Agtours.us. Design and operates farm visits around the US.
  • FarmStayPlanet. Lists and books farm stays with maps for us region and other parts of the world. It has a list of filters where you can find a farm based on your preferences (pet friendly farms, wine tours, hikes, etc.)
  • Agritoursim World. Listing and booking.  Lists farms by usa states, internationals, events and farm activities  This can give you ideas on what are the must common offerings and what is more unique.