Extension Associate Professor: Farm Business Management Specialist

Mark Cannella has been working in the field of agriculture in Vermont for over ten years. He has managed farm operations in vegetable production, maple sugaring and agricultural education. His current focus is the management and delivery of farm business planning programs, business management trainings and farm economic research. Mark contributes to programs that serve a diverse audience of farm producers raising different products at different scales.

Publications

Cannella, M. 2018. Right Sizing Maple and the Mid-Scale Producer. The Maple News. Volume 17, Issue 8.

Cannella, M and Lindgren, C.  2018. 2016 Vermont Maple Business Benchmark, FBRR 026: University of Vermont Extension.

Cannella, M., Miller B. and Lindgren, C.  2017. 2015 Vermont Maple Business Benchmark, FBRR 023: University of Vermont Extension.

Higby. A, Cannella M. and Kitsos A.  2017. Enforcement and Due Process- Environmental Regulations, FBRR 020: University of Vermont Extension.

Higby. A, Cannella M. and Kitsos A.  2017. The Road to RAPS, FBRR 019: University of Vermont Extension.

Cannella, M. 2017. How to Survive a Slump in Business. The Maple News. Volume 16, Issue 5. [NR]

Cannella, M., Dolce, M. and Kitsos. 2017 Willingness to Pay for Farm Business Programs. Journal of Extension, Vol. 55, No. 1. Article #1RIB2.

Cannella, M. 2016. Maple Economics. Maple Syrup Digest. Volume 55, No. 4.

Cannella, M. 2016. Building Brands in a Small Farms Food System. Local Banquet, Issue 36: Spring 2016. 

Smith, S. and Cannella M. 2015.  Scaling up Egg Production: Management, Markets, Regulation and Finances. University of Vermont Extension.

Cannella, M., Miller B. and Lindgren, C.  2015.  2013 Vermont Maple Business Benchmark, FBRR 012: University of Vermont Extension.

Cannella, M., 2015. Vermont Vineyard Financial Feasibility, FBRR 014: University of Vermont Extension.

Cannella, M. and M. Ghia. 2014. Vermont Farm Viability Transfer Planning Guidelines, VT Farm and Forest Viability Program.

Associations and Affiliations

  • National Association of County Agricultural Agents
  • National Farm and Ranch Business Education Association
Mark Canella in black vest

Areas of Expertise and/or Research

  • Farm financial analysis
  • Farm business planning
  • Project and program management
  • Applied food systems research

Education

  • MS, University of Vermont - Community Development & Applied Economics
  • BS, St. Lawrence University - Biology & Environmental Studies

Contact

Phone:
  • (802) 476-2003
Office Location:

327 US Route 302, Suite 1, Berlin, VT 05641

Website(s):
  1. Farm Viability Blog

Courses Taught

  • Introduction to Farm Financial Planning
  • Intermediate Farm Financial Planning
  • Farm Business Planning Curriculum: Building a Sustainable Business
  • UVM Extension Farm Viability Program