• students at convocation
  • classroom
  • commencement

Enrollment management is an organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments. Organized by strategic planning and supported by institutional research, enrollment management activities concern students' college choice and transition to college as well as student attrition, retention, and success.

Enrollment management is not an event, a single function, or a specific office. It is a significant component of the University's strategic goals and cannot be performed by just one person or a few offices. It requires broad institutional recognition, support, communication, and collaboration, and must be managed as a continuum that takes us from first contact with a prospective student all the way through to graduation.