• CDAE 128: Advertising

      Assignment Schedule

    • DATE TOPIC READING INTERNET ASSIGNMENT DUE
      AUG 29, 31 INTRO/OVERVIEW: IMC CHAP 1, 2, 3  
      SEPT 5 WHAT IS ADV?    
                WHAT IS MKTG?    
      7 HISTORY OF ADV.   "Milk, Where's Your Moustache?"
      12 THE ADVERTISING AUDIENCE CHAP 4, 21, 22  
      14      
      19     "Advertising and Children"
      21 COMMUNICATION CHAP 5, 6  
      26 POSITIONING    
      28     "Analyzing the Receiver"
      OCT 3 ADVERTISING PLANS    
      5 EXAM I-THROUGH ADVERTISING PLANS
      10 OBJECTIVES CHAP 7
      12
      17 ADVERTISING BUDGET CHAP 7
      19
      OCT 24 CREATIVE STRATEGY CHAP 8
      26 "Got Milk?"
      31 COPYWRITING CHAP 9
      NOV 2 EXECUTION "The Gap"
      7 MEDIA PLANNING CHAP 10, 11, 12, 13
      9 EXAM II-THROUGH EXECUTION
      14 DIRECT MARKETING CHAP 14
      16 PROMOTION CHAP 15 "Spam"
      21 ADV RESEARCH AND EVALUATION    
      28   CHAP 18 "The Testing Process"
      30 INTERNATIONAL ADV CHAP 20 "Grey Communications"
      DEC 5      


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