Picking up where IMC Perspective 8-3 left off, let’s visit the "Got Milk?" homepage to see how this campaign is being carried out via the Web:
Identify and describe the central theme(s) of this Website. Is the primary focus of this site the same as that of the "Got Milk?" ads described on p. 254?
If so, Do you think that the Web is a potentially effective medium for carrying out this campaign? Why or why not? Discuss the strategic advantages and disadvantages of the various media (online, print, broadcast, and outdoor) as venues for these kinds of persuasive messages.
If not, Why do you think a different approach was taken in applying this campaign to the Internet? What is the apparent target audience for this Website? Is this different from the target audience for the "Got Milk" TV ads? If so, how? How might you characterize the creative strategies behind these contrasting marketing efforts? How have these strategies influenced the creative tactics used to carry them out?