THE CONSUMER AND ADVERTISING
CDAE 128
Fall 2000

REQUIREMENTS AND GRADING

OBJECTIVE: TO INTRODUCE THE STUDENT TO PRINCIPLES OF ADVERTISING AND TO ANALYZE THE EFFECTS OF ADVERTISING ON CONSUMERS.

I. All readings are due for the day they are assigned.

II. Participation is part of the grade for cases and assignments.

III. Assignments are due the date listed in the syllabus.  NO LATE ASSIGNMENTS WILL BE ACCEPTED. 

YOU MUST COMPLETE FIVE OF THE SEVEN OUT-OF-CLASS INTERNET EXERCISES.  ALL ASSIGNMENTS MUST BE WORD PROCESSED.  DO NOT ASK FOR AN EXCUSE FOR NOT COMPLETING THE EXERCISES.  BUILT INTO THE CLASS ARE "THREE EXCUSES." 

This class is now on the web: http://www.uvm.edu/~jkolodin/cdae128
Type it in exactly as it appears. Here you will find the syllabus, study guides, exam schedule (and changes), and links to other sites.

Mailing List
In addition, click on the mailing list and follow the directions to sign up for the list. This list will serve many purposes, including acting as a clearing house for all changes on the syllabus, class schedules, assignments, etc. Make sure you read your mail often! You are responsible for any changes made to the original schedule. The list will also serve as a discussion outlet for ethics assignments. Everyone is expected to participate in the on-line discussions.

Although much of advertising is subjective, the exams will be designed to objectively test the concepts behind advertising, and comprehension and application of specific knowledge and skills.

GRADING: Grades will be assigned according to the following schedule:

READINGS

REQUIRED TEXT

Belch, G. and M. Belch, 1998.  Advertising and Promotion, Boston: Irwin/McGraw-Hill. 

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