For both of the following Websites, identify and describe all applicable levels of audience aggregation. Where possible, cite specific examples of marketing communication elements aimed at the following audience aggregation levels: individual and group audiences; niche markets; market segments; and mass markets and audiences.
Consider the following quote from the main text: "Unlike personal or face-to-face communications, mass communications do not offer the marketer an opportunity to explain or clarify the message to make it more effective." With this statement in mind, would you define the Web as a form of mass communication? Explain your answer. Further, does the Web afford advertisers the ability to communicate on the individual level of audience aggregation? If so, How?