April 19, 2024, 9am NZST, April 18, 2024, 5pm Eastern Daylight Time

Agritourism marketing: Three remarkable case studies in New Zealand

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Moderator: Marijke Dunselman, Founder of Agritourism New Zealand (www.agritourism.nz) & the Agritourism Academy.

Shaun Monk — Island Hills Station Walk www.islandhillsstation.com
Amber Tyrell — Valley Views Glamping www.valleyviews.co.nz
Rachel Bartrum — Lynton Downs Farmstay www.lyntondowns.co.nz

What are the most successful strategies for marketing agritourism operations? Join Marijke Dunselman, Founder of Agritourism New Zealand, and three farmers to hear their tips, tricks, and lessons learned. Marijke will start off the webinar with an overview of agritourism marketing. Amber Tyress from Valley Views Glamping will share how their agritourism glamping business has grown through social media marketing. Shaun Monk from Island Hills Station will talk about how his business grew after the borders closed due to Covid and had to focus on the domestic market with the support of media, especially TV and newspaper for their 3-day walk on a high-country station. Rachel Bartrum from Lynton Downs Farmstay, a historic homestead that has been restored after a severe earthquake, hosts mainly international visitors through travel agents. We’ll explore how these three different approaches to marketing have relevance for agritourism operations of all sizes in all different parts of the world.

May 16-18, 2024

World Congress on Agritourism

Bolzano/Bozen, South Tyrol, Italy

More information here

The Global Agritourism Network (GAN) Webinar Committee is organizing a series of agritourism webinars. Do you have suggestions of topics and speakers? Please fill out this form (Google.com) to submit a webinar proposal.