Between November 2019 and February 2020, farmers, ranchers, and vineyard operators throughout the U.S. completed an online survey about agritourism including on-farm sales. The goal of the survey was to better understand the types of experiences and products offered, the economic viability of agritourism enterprises, and ways to support a healthy future for producers and their communities.

For the purpose of this survey, agritourism was defined as experiences and product sales taking place on farms, ranches, or vineyards. Examples include farm stands, u-pick, overnight farm stays, tastings, events, tours, horseback riding, farm walks, and hunting.

Reports and summaries for Vermont and the U.S. appear below.

Journal Publications

Quella, L., Chase, L., Conner, D., Reynolds, T., Wang, W., & Singh-Knights, D. (2021). Visitors and values: A qualitative analysis of agritourism operator motivations across the U.S. Journal of Agriculture, Food Systems, and Community Development, 10(3), 1–15. https://doi.org/10.5304/jafscd.2021.103.010

Collaborators

West Virginia University Extension Service logo

University of California Agriculture and Natural Resources logo

Oregon State University Extension Service logoThe University of Vermont Agriculture and Life Sciences logo