Andrea Grayson, Ed.D
Assistant Professor
Department of Medicine
LCOM Edupreneurship
Division of Public Health
BIO
Andrea Grayson, Ed. D's interest in public health grew out of media and communications. Andrea states, "If we can use media to promote poor health behaviors (fast food, soft drinks, smoking, etc.), why can't we also use it to promote behaviors that serve our health, communities, and environment?"
With a background as a media producer and teaching college courses on the social impacts of technology, Andrea's first involvement in the field was working with the Population Media Center, training in Swaziland, Africa. The effort was to help media personalities better understand how their language and programming could help change the stigma around HIV/AIDS and promote testing and treatment for the disease (the prevalence of HIV/AIDS in Swaziland was one of the highest in Africa). At the time, Andrea was finishing her doctorate and could now apply the tools of primary qualitative research to communication projects, which opened up her consulting practice to Social Marketing or Public Health Communications.
Her clients include the Vermont Department of Health, the Connecticut Department of Health, the University of Vermont, and numerous prevention coalitions around the state. Her work applies behavior theory to communication and programming projects that aim to improve the quality of life and health outcomes of targeted populations.
Bio
Andrea Grayson, Ed. D's interest in public health grew out of media and communications. Andrea states, "If we can use media to promote poor health behaviors (fast food, soft drinks, smoking, etc.), why can't we also use it to promote behaviors that serve our health, communities, and environment?"
With a background as a media producer and teaching college courses on the social impacts of technology, Andrea's first involvement in the field was working with the Population Media Center, training in Swaziland, Africa. The effort was to help media personalities better understand how their language and programming could help change the stigma around HIV/AIDS and promote testing and treatment for the disease (the prevalence of HIV/AIDS in Swaziland was one of the highest in Africa). At the time, Andrea was finishing her doctorate and could now apply the tools of primary qualitative research to communication projects, which opened up her consulting practice to Social Marketing or Public Health Communications.
Her clients include the Vermont Department of Health, the Connecticut Department of Health, the University of Vermont, and numerous prevention coalitions around the state. Her work applies behavior theory to communication and programming projects that aim to improve the quality of life and health outcomes of targeted populations.