Posted on January 28, 2013 with No Comments
Intern: Sam Patterson
Class Year: 2013
Major: Public Communication
Internship Title: Account Management Intern
Describe the company and your internship responsibilities:
Draftfcb is a global advertising agency. They offer positions in every aspect of advertising/marketing from account management to creative direction. I interned on the account management side. My primary responsibilities included tracking all advertising materials of competitors for the Valspar paint company, managing day-to-day integrated campaign materials including banners, print, website, and social media, as well as managing content uploaded to their YouTube page.
What did you like best about this internship? What was most challenging?
The most enjoyable part of the internship was being able to work on projects that made a real impact on day-to-day operations. For example, I was put in charge of creating an integration between Facebook and Pinterest so the two platforms could operate more consistently and efficiently.
The most challenging aspect of the internship was being able to work on projects with little direction or oversight. My superiors were often busy working on projects of their own and I would have to use my own discretion to complete the assignments.
What impact did this internship have on your career direction?
This internship ultimately led to a job as I will be returning to Draftfcb in Chicago full-time next fall. The 10 weeks I spent at DFCB this summer showed me so much about how the industry works and helped me realize that this type of career is something I want to continue with. The people I worked with, both full-time employees as well as other interns, were all extremely pleasant and helpful and I am excited to return to that type of workplace environment. Internships provide an extremely valuable experience of working in the real world and getting a taste of what professional life will be like after school.
What advice do you have for students as they apply for opportunities such as this one?
The best piece of advice I can offer to students is that you make an effort to reach out to everyone and anyone that may be able to help you. In my experience, this meant going to LinkedIn and reaching out to get in touch with people working in the field. I was able to meet and connect with someone who graduated from UVM and worked at Draftfcb. They were extremely helpful as I applied to Draftfcb.
- Learn more about Draftfcb
- Apply for their summer internship through Catamount Job Link Position # 10573