| DATE |
|
TOPIC |
READING |
READING ASSIGNMENTS |
| JAN |
18 |
Intro: What is Research |
Ethridge, Ch 2-4 |
Reading Research Reports: A Brief Intro |
|
20 |
Primary and Secondary Data |
|
|
|
25 |
Survey Research |
|
|
|
27 |
Survey Design |
Sheehy, H., M. Legault, and D.
Ireland (1998), "Consumers and Biotechnology: A Synopsis of Survey and Focus Group
Research," Journal of Consumer Policy, 21: 359-86. |
| FEB |
1 |
Questionaires |
|
|
|
3 |
|
Herrman, R., A. Sterngold, and R.
Warland (1998), "Comparing Alternative Question Forms for Assessing Consumer
Concerns," Journal of Consumer Affairs, 32(1): 13-29. |
|
8 |
Coding, Types of Data |
USERS CH 4 |
The VTR Poll |
|
15 |
Sampling Design |
|
The VTR Poll |
|
17 |
Qualitative Research |
|
The VTR Poll |
|
22 |
Experimental Design |
|
The VTR Poll |
|
24 |
EXAM I |
| ----------------------------------------------------------------- |
| MARCH |
2 |
Intro to Computing |
USERS CH 4,6,7 |
|
|
7 |
TOWN MEETING, NO CLASS |
|
9 |
Basic Data Analysis Summarizing |
USERS CH 9-11 |
|
|
14 |
|
|
|
16 |
Hypothesis Testing |
USERS CH 12-14 |
|
|
20-24 |
SPRING BREAK, NO CLASS |
|
28 |
Recoding Variables |
USERS CH 5,6 |
|
|
30 |
Modifying Data |
|
|
| APRIL |
4 |
Hypothesis Testing |
USERS CH 15 |
Mazis, M., and M. Raymond (1997),
"Consumer Perceptions of Health Claims in Advertisements and on Food Labels,"
Journal of Consumer Affairs, 31(1): 10-26. |
|
6 |
|
|
|
|
12-20 |
EXAM II (TAKE HOME) |
|
11 |
Hypothesis Testing |
USERS CH 16,22 |
|
|
13 |
|
|
|
|
20 |
Correlation |
USERS CH 18 |
|
|
25 |
Regression |
USERS CH 20 |
|
|
27 |
|
|
|
|
29 |
Evaluation Research |
|
|
| MAY |
2 |
|
|
|
