Can Eco-labeling Motorcoaches Encourage Greener Travel?
Principal Investigator: Dr. Lisa C. Chase (VT Tourism Data Center)
Co-Investigator: Dr. Chyi-Lyi (Kathleen) Liang (Community Development and Applied Economics)
Funding Agency: US DOT
Dr. Lisa Chase of the Vermont Tourism Data Center, a research
partner with the TRC, contends that with their lower energy and
emissions outputs per passenger mile, motorcoaches are a greatly
underutilized mode in our transportation system. In partnership
with UVM Extension, the American Bus Association and the
United Motorcoach Association, Dr. Chase’s team is testing the
hypothesis that consumers need information, potentially through
eco-labels, to be able to make choices that minimize their
transportation-related environmental footprints. A nationwide
web-based survey, as well as a pilot eco-labeling program are
currently underway. Researchers were in the field last spring to
assess the impacts of the eco-labeling program on the attitudes
and behaviors of motorcoach operators and travelers.
Fact Sheet: Green Coach Certification Research
Project Overview (PDF, March 2010)
Conference Presentation: Green Transportation for Tourism: Assessing Demand for Eco-labels,
By Anderson, 89th Annual Transportation Research Board Meeting Conference, January 2010, Washington, D.C.